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Real Options Analysis Tools and Techniques for Valuing Strategic Investments and Decisions (Book and CD ROM)
ISBN: 047125696X     Date Published: 2002-09-20     Author(s): Johnathan Mun
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Hardcover
Wiley
416 Pages
 
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06/20/2013 01:26:23
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Editorial Review - Book Description:
Cutting-edge information on the valuation and application of real options
Most investors and risk managers are familiar with financial options. But the real option structure is embedded in billions of dollars of stocks traded every day, and in billions of dollars of strategic or investment decisions made by many companies. Real options are a useful tool to guide a firm`s strategic planning, and can create or enhance a firm`s value.
Real Options Analysis provides a revolutionary approach to evaluating and valuing capital investment strategies by taking into consideration the real options inherent in the strategic decision-making process. This book provides readers with a qualitative and quantitative description of real options, the methods used in solving real options, why and when they are used, and the applicability of these methods in decision-making. In addition, multiple business cases and real-life scenarios are discussed. This includes presenting and framing the problems, as well as the introduction of a stepwise quantitative process developed by the author for solving these problems using the different methodologies inherent in real options-with the assistance of Real Options software powered by Crystal Ball(TM), which is included on the companion CD-ROM. With technical presentations of models and approaches backed by theoretical and mathematical justifications, Real Options Analysis is one of the most comprehensive guides available on real options.
 
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Total Reviews: (15)
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126 of 127 People found the following review helpful.

This book is made to trick you to buy the software, April 10, 2003 By A Customer This review is from: Real Options Analysis: Tools and Techniques for Valuing Strategic Investments and Decisions (Book and CD ROM) (Hardcover) Mun's book is excellent, but you should not buy it unless you are willing to buy the...software used extensively in the book. The CD-ROM enclosed with "Real Option Analysis" includes - the Real Option Analysis Toolkit (demo), which expires one week after installation.- the Crystal Ball Software, which expires one mounth after installation.This means that you have to buy the expensive software one week after installing the demo to have any benefit from the book...The book is a trick to get your to buy the...software -and it is a shame that you get no information of this before you find out that the demo has expired!
 
13 of 13 People found the following review helpful.

On average: a good book, July 29, 2004 ByCarlo Arioli (Italy) - See all my reviews This review is from: Real Options Analysis: Tools and Techniques for Valuing Strategic Investments and Decisions (Book and CD ROM) (Hardcover) This was my first book on Real Options. After this, I complemented my knowledge with more accurate researches on the theoritic foundations on the subject (eg. Trigeorgis and Copeland). What I liked of this text is that it was a soft landing into the Real Option world, with a simple and easily understandable description. Its major pro is to present transparently the basics of a concept that is often approached at a too high and formal level. What I did not like is the fact that few chapters at the end were not really useful but full of stuff and formulas with no explanations that cannot practically be used. I had the sensation they were out of place, since I could grasp their meaning only after passing to more comprehensive books. One more criticism is that you don't understand the effect of the difference between private and public risk in real options evaluation as you do with other texts. However, I still consider this the book where I formed...
 
13 of 14 People found the following review helpful.

decent read on real options, July 6, 2003 ByPatrick K. Rutherford (Atlanta, GA) - See all my reviews This review is from: Real Options Analysis: Tools and Techniques for Valuing Strategic Investments and Decisions (Book and CD ROM) (Hardcover) decent read... did a good job on explaining practical uses of real options. would have been better if not so much written promoting the use of crystal ball. overall, happy to see that minimizes coverage on replicating portfolios and focuses on risk neutral prob. i recommend this book, especially if mba student and brief coverage in intro class of real options leaves you interested / unfulfilled.
 
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